Bait-and-Switch (2008; 00:04:48 endless loop. Part III of the
PacMan Trilogy; video wall projection. Video animation by Dave
Redl, DVD production by Colin Holgate of Funnygarbage):
A research technique for measuring a subject’s dependence on or
addiction to an artifact, substance, behavior, person,
relationship, group, institution, belief, expectation, goal, hope,
dream, or fantasy. (1) A quantity of the object large enough to
stimulate pleasure but small enough to stimulate a desire for more
is administered; (2) this quantity of the object is displayed as an
enticement to hunt for more; (3) the object is withdrawn and the
persistence of the subject’s hunting behavior in its absence is
measured. The classic Behaviorist experiment using this technique
is B. F. Skinner’s “superstitious pigeon.” Here it is schematized
as a continuously recycling two-person minuet.